The adverts rely heavily on beautifully crafted copy and elegant imagery, and target audiences who have precious collections ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...

Case Kunick, a knife salesman, won the billboard space at a charity auction and decided to share it with his brother. The brothers, who grew up on a farm, credit each other as inspirations for their ...

Accidental death and dismemberment insurance provides financial protection if you’re killed or seriously injured in an accident, but be aware of exclusions Written By Written by Insurance Writer, Buy ...

A bizarre Melania-voiced duck insurance ad from years ago is making the rounds again, raising eyebrows for its odd tone and unexpected nostalgia. Trump’s Remarks to Female Reporters Spark Outcry ‘Most ...

• Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and underwriting margins. • Progressive’s ad spend soared above $1.3 billion per ...

EverQuote remains a "Buy" after a strong post-Q3 earnings rally that demonstrated continued strong demand among auto carriers for new policy switchers. EVER trades at a compelling 6.7x FY26 EV/EBITDA, ...

Prices for next year’s Obamacare health insurance plans became public this week, with big increases in premiums across the country. We now have data that shows how much more people will pay. Most ...

Consumers’ Research, a leading nonprofit dedicated to consumer information and taking on woke corporations, launched a new campaign Thursday targeting insurance giant Chubb Limited and its CEO Evan ...

The Democratic National Committee is getting into the ad fight over the ongoing government shutdown. The DNC on Friday is rolling out digital spots on YouTube, Instagram and Facebook, along with ...