Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

HONOLULU (HawaiiNewsNow) - State officials are warning the public about a phishing campaign that uses a fake domain to ...

The Advertising Standards Authority (ASA) found that ScotRail Ltd, Greater Anglia Ltd and My Train Ticket Ltd were misleading ...

Despite predictions of its demise, direct mail marketing remains surprisingly effective. Recent research shows that direct mail achieves a 9% response rate compared to email's average of 1%. Why?

You’re spending time and money crafting marketing messages, but if you’re like most business owners, a large portion of them never actually get through. Nearly 1 in 6 marketing emails is never seen, ...

As holiday and New Year cards are arriving and filling our mailboxes, we’re reminded of something easy to forget in today’s world: the simple, enduring power of physical mail. Just yesterday I spoke ...

Most people, probably you included, think direct mail is dead. A fossil from a bygone marketing era, buried under an avalanche of email, social media ads, and SEO. They’re wrong. Direct mail isn’t ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI. NEW YORK — Direct mail marketing services are a ...

When the live cattle market isn’t at record high levels (as it is currently), direct marketing beef from your ranch seems like an attractive (and profitable!) option. Even during these record prices, ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

In 1928 a big, genial, moonfaced, pug-nosed, tireless ball-of-fire named Lou Russell Maxon, just turned 28, set up his own advertising agency (Maxon, Inc.) in Detroit. One by one, Adman Maxon bagged ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...