Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on struggling sales.

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...