Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

Tatum Schwerin, a Dallas-based mom of three, calls herself the "Color Analysis Queen" for a reason. She's making it her mission to help women across the country find the best colors to incorporate ...

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...

A while back, I used an app to figure out if I was a deep winter, cool summer, clear spring, or warm autumn. Like many others, I hoped it would help me avoid colors that wash me out and find those ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

As long as people have been able to dress in color, we’ve been desperate to do it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry allowed the textile ...

Angie Xue had always wanted to travel to Japan and Korea, so when she saw that $600 round-trip flights were available from California, she booked one immediately. “It was now or never,” she recalls ...