After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

Content marketing has become one of the most powerful strategies that digital marketers can employ, as quality content becomes increasingly important to the success of SEO campaigns. While content ...

Earlier this month the 11 th Internet Governance Forum (IGF) was held in Zapopan, Jalisco, Mexico. The IGF, a multi-stakeholder forum convened by the United Nations (UN) Secretary General, allows over ...

Toward the end of 2014, one of the questions I started hearing repeatedly from marketing executives at brands with many locations is this: “How do I make my content more relevant and findable to local ...

If you’ve read my past columns, you know that I tend to concentrate on specific issues we’ve faced on a daily basis or solutions to specific local search problems. The attendees of this year’s Local ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets. Yet, their local affiliates often feel frustrated when ...

Lawyers from African firms in Ghana, Tanzania, and Nigeria discuss the tension to develop local skills and capacity versus the desire to increase foreign direct investment. Across the continent ...

Amanda Lotz receives funding from the Australian Research Council Discovery Programme (DP190100978 and DP210100849) Anna Potter receives funding from the Australian Research Council Discovery ...