Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ...

Target audience segmentation is the process of dividing a target market into smaller, more defined groups based on shared characteristics such as age, gender, location, interests, and behaviors. This ...

It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after ...

Target market refers to a specific group of potential customers that a business aims to reach with its products or marketing efforts. Target market refers to a specific group of potential customers ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Brightcove has released new capabilities in its Video Cloud platform that allows customers to create audience segments based on video engagement data. Being able to create audience segment data will ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

As the Covid-19 pandemic hit Indonesia in 2020, most consumers stayed at home, like many other countries in Asia Pacific. This resulted in Indonesian telco Indosat Ooredoo seeing the accelerated use ...