Sony recently introduced its "Future Lab" initiative, an R&D unit which presents experimental prototype devices and gathers public feedback to steer their development. The company recently showcased ...
Sony is doing something unheard of in the consumer electronic space: It’s going to show off prototypes. Can you imagine Apple or Samsung doing that? Not really, no. For several good reasons, ...
Sony’s Future Lab has unveiled the first of many concept prototypes that it wants your feedback on. At the South by Southwest interactive conference this week, the company touted its first project — ...
Many companies, especially tech ones, have research and development divisions and groups, but almost all of those happen behind close doors. Sony, surprisingly, is taking a daring, and perhaps risky, ...
Sony Electronics is announcing that it will create its first Future Lab Program in San Francisco, where it will share product concept prototypes with users so that it can get feedback and co-create ...
Sony has a new research initiative called Future Lab Program that's more transparent than what you might be used to. Instead of treating the concepts that come out of the lab as closely guarded ...
Richard Marks is the head of Sony Interactive Entertainment’s Magic Lab, a four-person research and development group that has worked on some of Sony’s most cutting-edge technology, such as the ...
A tiny San Francisco art gallery isn't where you'd normally find a group of hardware beta testers, much less for a major consumer-electronics company. But on August 24th, 2017, Sony held an event for ...