Retailers and e-commerce merchants institute loyalty programs to drive customer retention and boost repeat sales. However, implementing your loyalty program is only the first step—loyalty programs ...

Zendesk, a customer service software and support ticket software provider, put together an infographic about the importance of loyalty rewards. The company says loyalty rewards are marketing tools ...

The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ... A good rewards program can increase ...