Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords ...

Dynamic Search Ads (DSAs) can be a powerful piece of your paid search advertising strategy. Although we’re forced to give up a bit of control, we’re able to gain back incremental search traffic with ...

Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company announced Tuesday. Advertisers can opt for dynamic descriptions beginning today, but starting in April ...

If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would ...

Microsoft Advertising will make Dynamic Search Ads (DSA) the default beginning in April 2022, with dynamic or active descriptions -- whatever word marketers choose to use. The descriptions will become ...

Bing Ads announced new support for the dynamic search ads within the Bing Ads Editor tool. Dynamic Search Ads launched in October of last year but now it is available in Bing Ads Editor, specifically ...

If we look back a few years, the only way you could dynamically generate ads was by using dynamic keyword insertion, which some would argue was a bit of a risky strategy back then and still can be, to ...

A researcher has uncovered a new method of using vulnerable websites to deliver malicious, targeted ads to search engine users, capable of delivering a tsunami of malware that can overwhelm victims ...

This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to ...

This is interesting, Google introduced Google Dynamic Search Ads. Basically, Dynamic Search Ads are ads that are auto-generated based off the content of your pages. Google will crawl your pages, the ...