Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at ...

Bill Bernbach was so great, other brands used him in their advertising as a role model for ingenuity. Like this one for Apple. Bill Bernbach Bernbach was the ‘B’ in Doyle, Dane, Bernbach, the agency ...

As independent studios move toward more flexible, collaborative, tech-enabled structures, TOML’s model offers one example of ...

In 1926 the psychologist Graham Wallas famously shared his model of creativity, a way of understanding how original ideas form in the mind and are carried into the world. Now, almost 100 years after ...

Sam Altman, CEO of the artificial intelligence (AI) research organization OpenAI, announced on X that OpenAI had begun training a new generative chatbot with strong creative writing capabilities, ...